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KUDDO 咖啡店 | 地下车库场景,诠释品牌故事
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发布时间:2023-03-03
设计亮点
硬朗坚实的线条、引人注目的翻板门、场景化设计策略。
品牌印象
Brand impression
项目位于深圳新洲同创汇写字楼1楼。初识KUDDO是在一个 15平的集装箱,他把一群喜欢咖啡的人装了进来,通过不断酝酿发酵,配以生猛的闯劲和丰富创造力,生成了现在颇具规模的咖啡品牌。
The project is located on the first floor of Xinzhoutongchuanghui office building in Shenzhen. The first time I met KUDDO was in a 15-square container. He loaded a group of people who like coffee into it. Through continuous brewing and fermentation, coupled with vigorous aggression and rich creativity, he created a coffee brand of considerable scale now. This is also the starting point for us to consider in the design.
▼外立面,exterior view of the cafe
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KUDDO 咖啡店 | 地下车库场景,诠释品牌故事-5
这也是我们在设计上考虑的切入点,同时结合门店所在的社区环境,以地下车库场景作为概念思路,通过硬朗坚实的线条、引人注目的翻板门来体现创意性和识别度。
At the same time, in combination with the community environment where the store is located, the underground garage scene is taken as the conceptual idea, and the creativity and recognition are reflected through hard and solid lines and eye-catching flap doors.
▼店铺室内外立面,interior facade of the cafe
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KUDDO 咖啡店 | 地下车库场景,诠释品牌故事-9
▼咖啡店的动态外观,dynamic state of the interior facade
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KUDDO 咖啡店 | 地下车库场景,诠释品牌故事-11
车库既是现代生活日常的空间,也是动作片中激烈枪战与追杀的常用场景,还代表着内心的自由与冒险。原本的空间只是一个普通容器。
The garage is not only the daily space of modern life, but also the common scene of fierce gunfight and chase in action movies, and also represents the freedom and adventure of the heart. The original space is just a common container.
▼外立面细部,details of the interior facade
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KUDDO 咖啡店 | 地下车库场景,诠释品牌故事-15
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