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周大福重庆大悦城体验店 | 雾都元素融入珠宝展示
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发布时间:2022-12-19
设计亮点
以重庆雾都气候为灵感,将小巧六边形组成的雾元素融入保险箱门柜主题墙身,营造朦胧意境。
“山城” 重庆因常年被雾笼罩,所以又有“雾都”之名。我们受此启发,将重庆时常有雾的气候特点融入进这家周大福体验店的设计当中。
Chongqing has a nickname called ‘Foggy City’, by which we got inspired and integrated the Chongqing‘s climatic characteristics, the fog element to present this experience shop.
▼门头,storefront
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人们常把珍重的物品放进保险箱,除了因为宝贵,更因为欲将其传承下去,这亦是珠宝的其中一个重要价值体现。我们也以此为灵感提出「传」的设计主题,并在「传」的主题基础上,融入雾的元素——将雾具象成一个个看得见的小巧六边形,缀上深浅不一的颜色,然后拼接起来印在布料上,做成一个个保险箱门柜的主题墙身。每个柜门的右下角都设置了独一无二的数字金属章,既有一年中每天的日期代表生日,也有不少数字串代表特殊含义,如代表爱意的5201314。
People usually put their precious items in safe deposit boxes, not only because they are valuable, but also because they want to pass them on from generation to generation, and this is one of the important values of jewelry as well. That is how we got inspired and came up with the design theme ‘Heritage’. Based on this theme, we have incorporated the element of fog. We made the fog into many visible mini hexagons, decorated with different shades of colors, to make the theme wall composed of safe deposit box doors. The lower right corner of each door is set with a unique number stamp, such as 5201314, which is the homophone ‘I love you forever’ in Mandarin.
▼项目概览,Overall view
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从远处望向这片墙身,仿佛是放大了很多倍像素而看到的雾,朦朦胧胧,颇有意境。我们让雾气笼罩产生的隐隐约约的构图不仅仅停留在墙身上,还将其向上延伸至整个天花,并向下蔓延于整片地面。
Looking at this wall body from a distance, it is as if the fog is seen by magnifying the pixels many times, hazy and quite meaningful. We let the fog not only stay on the wall, but also extend upward to the whole ceiling and downward to the whole ground.
▼展品柜台,display desk
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