本项目的业主Quartz Co.是一家专门从事冬季夹克制造的加拿大公司。受业主委托，Blanchette Architectes事务所联合Rainville Sangaré事务所以及A+工程管理团队共同打造了Quartz Co.品牌的首家精品实体店。设计团队分工明确，合作紧密：家具由Rainville Sangare设计和定制，而Blanchette Architectes负责空间设计，A+团队则负责品牌营销与工程管理。

Quartz Co., a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré and A+ to develop its first retail space. The furniture was designed and built by Rainville Sangaré, while Blanchette Architectes was responsible for the space’s design. The two firms worked in conjunction with the marketing team at Quartz Co. as well as the project-management team at A+.

▼店铺外观，appearance of the boutique

“首家实体店是带有实验性质的，我们的目标是，在未来的几年中在全球开设更多的Quartz Co. 实体店”Quartz Co. 公司的全球市场和传播总监Francis Guindon说道，“作为实践的一部分，我们必须考虑到零售业发展的新趋势，包括注重多渠道品牌体验、高端定制、展览式的精品店模式以及个性化服务策略等。” “在建筑层面上，我们力图通过永不过时的极简主义设计，以创新的手法营造出独一无二的空间体验。”Blanchette Architectes事务所的首席建筑师Patrick Blanchette说道。

“We see this first space as a sort of laboratory; our goal is to open more Quartz Co. stores around the globe in the coming years,” said Francis Guindon, Director of Global Marketing and Communications at Quartz Co. “As part of this exercise, we had to take into consideration the new reality of retail, including a multi-channel brand experience, a high-end approach, a showroom-like physical atmosphere and a personalized-service strategy.” “At the architectural level, our mandate was to develop a unique universe by focusing on minimalism, timelessness and innovation,” said Patrick Blanchette, Architect and President of Blanchette Architectes.

▼店铺室内空间概览，overall of the interior

项目由两个部分组成，一侧为工作室，另一侧为精品店。人们从街道上便可以清晰地看到工作室内的场景，这种设置，彰显出Quartz Co.品牌对于本土制造怀有的自豪感。另一侧的商品零售区内，由Blanchette Architectes设计的灯光、镜面墙、网格式的吊顶、屏幕与Rainville Sangaré事务所设计定制的家具一起共同形成Quartz Co.店铺的独特风格。产品展架设置在镜面墙的壁龛中，打破了连续的空间节奏，带给人们与众不同的空间体验。此外，镜面墙还起到了试衣镜的作用，使顾客得到全方位多角度的反馈。

On one side of the space is the workshop. Visible from the street, it proudly highlights the fact that the brand’s wares are manufactured locally. On the other side is the boutique, which features an interplay of lights, mirrors, grids and screens developed by Blanchette Architectes as well as custom-made furniture by Rainville Sangaré. The mirrored walls, which are punctuated by displays of coats in alcoves, offer an alternate perception of the space, and the double reflection provides the customer with multiple views — useful when trying on clothes.

▼产品展架设置在镜面墙的壁龛中，The mirrored walls are punctuated by displays of coats in alcoves

▼富有工业气息的网格吊顶、镜面墙与混凝土地面，Industrial gridded ceiling, mirrored walls with concrete floors