创刊至今已 10 年的中国原创的先锋设计杂志 BranD，被设计专业界及广大读者誉为平面美学的风向指南。BranD 借由每期不同主题挖掘设计中的前瞻性与实验性，给国内设计师带来新鲜的灵感和不一样的视角，也向海外设计界传递着中国原创的力量。

10 周年之际，BranD 联合日本著名插画家 Noritake 于深圳举办首个周年展，呈现从 No.01 创刊号到 No.66 最新刊的成长史，记录为梦想“天天向上”的回忆。大星吉子设计工作室承担本次的展览设计，尝试走出平面的维度，用空间载体诠释一种不断更新、向上循环的力量。

As a pioneering design magazine having been circulated in China for 10 years, BranD is regarded as a guide to graphic design trends by designers and readers alike.

BranD delivers inspiration and fresh perspectives to domestic designers with cutting-edge and experimental designs under different themes, and introduces Chinese design to overseas counterparts.

To celebrate its 10th anniversary, BranD collaborated with renowned Japanese illustrator Noritake to present its first anniversary exhibition in Shenzhen, which features its development history and efforts to achieve its dreams.

Daxing Jizi Design, the designer of the exhibition, tried to interpret “constant renewal” and “upward spiral” with a space growing from plane.

▼BranD 十周年展览概览，Overall view of BranD 10th Anniversary Exhibition

▼BranD 十周年展览鸟瞰，Aerial view of BranD 10th Anniversary Exhibition

01. 从杂志到展览

平面与空间的维度转译

From Magazine to Exhibition

A Transformation from Plane to Space

展厅空间设计基于 BranD 第 63 期《Make From Hobby（兴趣制造）》的封面展开。字母“B”插画由 Noritake 为该期特别绘制，它如同一扇窗，窗内的小孩带着好奇心向外观察探索，象征以欢乐而纯粹的态度去记录和观察的愿望。

这种“make from hobby”的哲学是 BranD 十年来持续用兴趣去创造价值的缩影，也成为本次空间设计理念的注脚。我们希望通过空间延续和传达这样的价值观，创造兼具漫游乐趣和美学体验的场所，激发观众最本真的好奇心和探索欲。

▼空间的“生长”，The growth of space

The design of the exhibition space was inspired by the cover of BranD No. 63, entitled “Make From Hobby”. For this issue, Noritake created an illustration of the letter “B” showing a child looking out of the “window” with curiosity, which embodies the desire to observe and record with a playful and innocent attitude.

The phrase “Make from Hobby” is a perfect summary of BranD’s ten years of interest-driven journey, and a cornerstone for the spatial design. We intended to convey such values and create an intriguing space with aesthetic value that provoke the audience’s curiosity and desire for discovery.

▼展厅出入口，The entrance and exit

▼展厅前台空间，Info desk