As China’s development and urbanization continues, property developers have begun to expand into new markets such as third and fourth-tier cities. Sales offices have become an important conduit for them to demonstrate their brand’s strength and design philosophy. These offices are not only community activity centers and lounge areas for client communication, but also a promotional window to attract more clients to buy properties.
After most of the properties have been sold, however, the usefulness of these offices declines. The purpose of this project is to reconsider the special function of the sales office building, in hopes of making it more sustainable through design, by becoming a symbolic public building for the future community and city.
This project is situated at the intersection of Guangzhou Road and Minjiang Road in the Economic Development Zone of Heze City in Shandong. It will become the new CBD center of Heze. Due to its unique location, the project is expected to be a landmark building in the future development of this prefecture-level city. We hope, through the concept of humanity and sustainability, to express the city’s future yearning for a better life, and to provide to local residents an impressive public space.