现代设计语境下的本土表达，

是我们这次设计的主旨。

——

叁上叁空间设计创意总监：霍庆涛

Local expression in the context of modern design is the gist of our design.

——Huo Qingtao

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我们从传统农耕文化中找寻灵感，结合老乡鸡这一品牌的自身属性，将农场鸡舍的自然环境进行提炼，将“泥土、稻草、林荫”这些实实在在的农场里存在的元素，通过设计语言的转译，运用到环境当中，达到一种朴质和自然的效果。

We seek inspiration from traditional farming culture, combined with the properties of hometown chicken this brand, will refine the chicken farm natural environment, will be "mud and straw, tree-lined" these tangible elements found in the farm, through the design language translation, apply to the environment, to achieve the effect of a kind of simple and natural.

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