橙色盒子与活力都市的共鸣

Orange Glass Box Breathes New Life into the Cityscape-极氪中心 - 长沙五一广场店

ZEEKR Center – Wuyi Square, Changsha

极具张力的建筑语言突显了品牌的美学观念，多种形式的场景设置则回应了丰富的城市文化。

ZEEKR’s aesthetic concepts are accentuated through the highly charged architectural language of its new center, which is complemented by various scene settings that reflect the richness of urban culture.

概述

Overview

项目位于中国最繁华的十字路口之一的五一广场街区。

Situated at the bustling crossroads of Wuyi Square in China, the project breaks away from the conventional commercial design approach.

不同于常规商业逻辑一望而透的处理方式，设计师选择跳出窠臼，从新的角度重新诠释事物，以一个“悬浮的”橙色透明盒体从室外贯通进室内，通过极具张力的色彩和结构，丰富了城市界面并开启与街区的对话。

Rather than following traditional see-through logics, the designers dared to think outside the box and offer a fresh interpretation. The result is a stunning suspending orange transparent box that connects the exterior and interior. The bold design not only enriches the urban landscape, but also initiates a dialogue with the neighborhood through its tense colors and unique structure.