T I A N J I N/天津万达 星际幻想/2021

01概念与源起

Concept and origin

项目地块位于蓟州区中心区域，项目用地建设面积为 40907.50㎡（61.36 亩）。

场地位于河西路以东，南环路以北，根据场地周边调研，本案北侧建有大型公共设施人民公园及文化遗产独乐寺，周边办公、娱乐、教育功能丰富，覆盖区域将会有家庭消费人群、商务办公人群、休闲娱乐人群的客群影响。

根据客群分析，项目定位以“城市家庭”为主要核心客群，满足务实的消费需求，并提供较多年轻客群可接受的形式表达。

The project plot is located in the central area of Jizhou District, with a construction area of 40907.50 M2 (61.36 mu). The site is located to the east of Hexi Road and north of the South Ring Road. According to the investigation around the site, a large public facilities people’s Park and cultural heritage dule temple are built in the north of the project, including office, entertainment and education. With rich functions, the coverage area will be affected by the customer group of family consumers, business office people and leisure and entertainment people. According to the customer group analysis, the project is positioned to take "urban family" as the main core customer group, meet the pragmatic consumption demand, and provide more acceptable forms of expression for young customers.

针对项目的地域性，分析项目周边环境与不同人群需求，打造城市脉动活力中心、区域配套节点。

According to the regionality of the project, analyze the surrounding environment of the project and the needs of different people, and build an urban pulsating vitality center and regional supporting node.