About the project "Aviva"

雪山与摄影的相遇，不仅是在此地，更是在雪山、河流、大地之上。那些生活的现场，都是人生之剧无边的舞台。相遇、相爱，我们都值得被记录一生。

Preface

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前 言

每一个城市都有他们逐年进化而来，或者经营出来的独特韵味。而在中国房地产快速发展的这几十年里，似乎逐步淡化了这些在地性的特质。我们去到南或北，城市中心的模样越来越相似，多少还是觉得有一些缺失。

这也给从事空间设计的建筑师、设计师们留下了挑战，也创造了机会。

同样，在中国的黄金经济发展期里，众多有先锋思维的品牌从本土发源，乘着浪潮面向全国扩张。它们都需要有足够的能力去驾驭趋势和变化，我们作为陪伴这些品牌的助力角色，也在以上的矛盾中，不停从设计思维向用户思维转型，以应对各种挑战。

在薇拉摄影这个项目里，我们总结有三。

▼空间概览 Overview

NO.1

Localization

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在地化

我们在丽江，站在这三栋新旧交替的建筑面前时，古城建筑低矮且需保留传统飞扶檐，现代框架结构的三栋建筑各自分离，我们需要让品牌与此地产生更多关联，也需要让建筑内部环绕着本土风光。我们代入客户视角，又该如何去体验一家国内头部摄影公司在丽江的旅拍店，是我们需要解决的问题。在保留传统屋檐的前提下，我们尽可能用当代的手法去做表皮的包裹。

In Lijiang, when we stand in front of these three buildings, the low shape of the ancient city buildings retains the traditional flying eaves, and the three buildings with modern frame structure are separated from each other. We need to make the brand more related to this place, and we also need to integrate the local scenery into the interior of the building. We hope to solve the problem of how to have a better sense of experience in Lijiang travel photography store of a domestic head photography company from the perspective of customers. On the premise of retaining the traditional eaves, we try our best to keep the original building and wrap the skin with contemporary methods.

▼外立面 Facade

阳光板让建筑柔和的透着光，基座用本地采石厂运来的石块垒筑，结构又都是明朗和利落的。通过桥廊连接第一栋和第二栋，矮墙连接第二栋和第三栋，让它们有机的串联在一起，同时也刻意留出结构缝或窗口，有内外观望的余地。

We use the sunlight board to let the building shine with soft light. The base is built with stones transported from the local quarry. The structure is clear and neat. The first and second buildings are connected through the bridge corridor, and the second and third buildings are connected by the low wall, so that they can be organically connected in series. At the same time, structural joints or windows are deliberately reserved to allow connection between the inside and outside and there is room for observation.