于2022年9月开业的Grand Magic酒店于近期推出了沉浸式的艺术体验,旨在为客人创造一种“被传送”的理念。该酒店位于巴黎地区,由多媒体工作室Moment Factory和全球投资开发商Schroders历时两年完成。从进入酒店的一刻起,客人们将置身于充满想象的、融合了场景设计、建筑与多媒体的奇妙场景,从而收获难忘的旅行体验。Moment Factory此次的任务是改造酒店的大堂和礼堂空间。
Unveiled in September, 2022, The Grand Magic Hotel re-imagines what it means to “be transported.” Developed over a two year period by multimedia studio Moment Factory and global investment manager Schroders, the property located in the Paris region immerses guests in imaginary worlds from the moment they enter. The innovative project fuses scenography, architecture, and multimedia to take guests on an unforgettable journey. Moment Factory was tasked with transforming the Hotel’s Lobby and Grand Hall.
▼场景:“法国花园”,The French Garden
基于多媒体的空间改造从Moment Factory之前的主题公园项目中汲取灵感,旨在利用主题性的娱乐场景来补充和增强酒店的功能。在这里,接待与娱乐功能融为一体,为客人提供了360度的多媒体体验,以期吸引新老客人在整个入住期间的参与和互动。
The hotel’s multimedia-based transformation was inspired by Moment Factory’s work in theme park attractions, and a goal of using themed entertainment to complement and enhance the hotel’s practical functions. Merging hospitality and entertainment, the hotel offers a 360 multimedia experience positioned to engage new and returning guests throughout their stay.
▼场景:“空中长廊”,The Sky Gallery
▼场景:“森林之屋”,The Forest Pavilion
窥见等待已久的魔法世界
A glimpse into the Magic that awaits
在客人到达酒店时,将受到酒店的虚拟老板Maurice先生的热情迎接——他以数字画像的形式出现在接待台的显著位置。当客人们探索大堂空间时,他们将被不断变化的图像包围,并由此展开对未来旅程的构想。
Upon arrival, guests are greeted by Mr. Maurice, the fictional owner of The Grand Magic Hotel, who comes to life in a digital portrait that hangs prominently above the Reception Desk. As guests explore the Lobby, they encounter ever-changing graphics that provide visions of the journey to come.
▼Maurice先生的数字画像,Digital portrait of Mr. Maurice, the fictional owner of The Grand Magic Hotel