NIO 蔚来是一家全球化的智能电动汽车品牌，它不仅专注于提供高性能的汽车产品，还在全球各地打造“NIO House”，建立起活跃的用户社群。

NIO is a global smart electric vehicle brand that not only focuses on providing high-performance automotive products, but also on creating NIO Houses worldwide to establish active user communities.

▼傍晚时分的蔚来中心，NIO House in the hush of the dusk ©聂晓聪

2018 年，深圳第一家 NIO HOUSE 在平安中心开业。随着品牌的发展，承载着众多车主回忆的平安中心牛屋于 2022 年 10 月正式搬迁至深业上城。蔚来邀请 MOC 团队共同完成这一历史性的任务，既是对过往项目的总结，同时也开启对未来门店的全新标准。

In 2018, the first Nio House in Shenzhen opened at Ping An Finance Center. As the brand grew, this iconic NIO House, which held numerous memories for NIO owners, officially relocated to Shum Yip Upperhills in October 2022. NIO invited the MOC team to collaborate on this historic task. This project served as a reflection of past projects and new standards for future stores.

▼面对广场的展示面，Display area facing the plaza©聂晓聪

展车区被定义为 Gallery 艺廊，取其如艺廊般的纯粹、极简的美学印象，设计师通过干净有力的材料语言突出产品的设计哲学，均匀的顶面光源渲染了展厅的空间氛围。

The showroom takes on the name “Gallery”, drawing inspiration from the pure and minimalist aesthetic impression of an art gallery. The designers utilize clean and impactful materials to highlight the product design philosophy. The uniform overhead lighting enhances the spatial ambiance of the showroom.

▼商场内部入口，以对称的形式构建出纯粹、简约、极致的印象。The entrance in the mall is designed in a symmetrical form to create a pure, minimalist and ultimate impression.©聂晓聪