Zippo Edge山野星球通过体验式零售之旅将顾客带到宇宙的边缘。

Zippo Edge transports customers to the edge of the universe through an experiential journey.

▼项目概览，Preview © STUDIO DOHO

▼门店外观，Exterior view © STUDIO DOHO

这个1200平方米的空间位于中国杭州市的黄龙体育场，是一家品牌体验中心，旨在为Zippo创造新的相关性，将其拓展到打火机之外的市场。场地中央的小走廊将两个面积600平方米的空间连接起来，同时带来了设计两个“截然不同”空间的挑战。

The 1200sqm space, located at the Huang Long Stadium in Hangzhou, China, is a brand experience center that aims to create new relevance for Zippo as it expands its market. A small corridor in the middle of the site connects two equal 600 sqm parts, but created the challenge of having two spaces “worlds apart.”

▼平面图，Plan © STUDIO DOHO