MSA collaborated with WARDA, a clothing brand, on designing of their new stores, which are planned in various cities of Pakistan. Peshawar Flagship is the first in this series. Each flagship store is designed keeping in mind the idea that it will serve as a rejuvenating device for the brand. MSA has taken this collaboration as an opportunity to look closely at the retail culture of Pakistan in general and WARDA retail strategies in specific. These explorations helped in developing an overall thematic of the brand, where context becomes the central focus of the aesthetics of the flagships.

WARDA flagship in Peshawar is the very first project realized in this series of MSA-WARDA collaboration projects. It is a two-story flagship store with a covered area of 6,720 sqft.. The lay out of the store responds not only to the programmatic requirements of the project but also to the retail behavior of the costumers. The design is used as a device that helped identifying and organizing what a brand can offer to its clients not the other way round.