Dr. Jart+ has pursued a healthy beauty based on dermatology, inspired by art and culture. Dr. Jart+ diagnoses a phenomenon with the most rational and logical ‘doctor’s eyes’, suggests the true value and the way of beauty with emotional and flexible expression methods of ‘art’, and talks about ‘the healthy beauty’. 

The space of Dr. Jart+ first built in Garosu-gil is named ‘Filter Space’ having the purest ‘water’, ‘air’, and ‘light’, which are 3 elements of the healthy beauty. Dr. Jart+’s first flagship store ‘Filter Space Seoul’ is where essential elements of the healthy beauty such as ‘water’, ‘air’, and ‘light’ can be experienced in the most refined form, and it is planned to be the cleanest and comfortable experience space in the environmental pollution which is getting worse every year.