The need to open the place, the low budget available and the rented land all played a role in preventing the construction of conventional headquarters for this block factory in Avaré, in São Paulo state. In this context, the partners considered acquiring a container, but it seemed nonsensical to house the future head office and showroom of the factory without employing the material that it produces.

It was during a visit to the warehouse and from observing the storage and transportation system of the blocks that the idea of building without the use of mortar materialized. Thus, the construction process would look more like an quick assembly, with the added advantage that the material could be completely reused in case the structure had to be relocated.