Jaguar Land Rover’s state-of-the-art advanced product creation centre designed by Bennetts Associates is now open. The project brings together design, engineering and production purchasing under one roof for the first time, in a new facility that is designed to encourage collaboration throughout the entire vehicle development process.

Located discretely in the rolling Warwickshire countryside, Gaydon has been home to automotive R&D for many decades since its origins as a WW2 airbase. The project brief was to consolidate operations for greater efficiency, help transform working practices, expand facilities, embed sustainability and wellbeing, and relocate Jaguar Design from its birthplace in Coventry to sit alongside its sister brand’s studio.

More than 50,000 m2 of built space accommodates the Jaguar Design Studio, offices, a site-wide restaurant, a 400-seat multipurpose hall, visitor building and other amenities. A new internal street connects these to existing buildings to foster community and a weave of connectivity maximises potential for serendipitous interaction to help drive creativity, innovation and synergies.