Danish Crown's new headquarters by CEBRA is situated on a slope, unfolding like a fan with a view over rolling fields. The building and landscape design takes cues from historic Danish farm buildings and agricultural village communities to create a work and innovation environment that spans the company’s 130-year history from its roots in the cooperative movement to the goal of delivering climate-neutral production by 2050. The building and landscape design support a network- and activity-based work environment that revolves around the physical and mental health as well as the social and professional well-being of the employees.

The design uses the typical Danish farm building with its solid brickwork, hipped roof, and a high ridge to create an identifiable signature for the headquarters. Three wing buildings are pushed together on one side to frame the main entrance and fan out to the north towards the open landscape. The wings are offset from one another, so they gather around a central inner hub, like the farm’s courtyard or the community green in nucleated villages. At the same time, seen from above, the three wings have a resemblance to the corporate logo.