Client : DESOUTTER

Interior design: JAXDA

Surface area: 400㎡

Location: 1F Block 37， No 518 Xinzhuan Rd， Songjiang Dist，Shanghai

Contractor: JAXDA

Interior construction: JAXDA

Photography: PHUSION PHOTO

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马头动力工具的客户体验中心旨在通过向来访者展示一个纯净的科技化空间，提升品牌形象，增强对客户的吸引力。晋泽建筑为这个品牌打造了非凡而现代的室内展陈空间，其最具特色的部分包括入口门厅、数字装配的虚拟现实区和数码体验区。

The Customer Success Center for Desoutter aims to showcase a pure technological space to visitors, enhance brand image, and enhance customer attraction. JAXDA has created an extraordinary and modern indoor exhibition space for this brand, with its most distinctive parts including an entrance hall, a virtual reality area for digital assembly, and a digital experience area.

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展陈大厅

Exhibition Hall

在这里数字装配和数码化体验相融合成为一个多维度的创意项目。借助虚拟现实与增强现实技术及多媒体数字多维交互技术，将抽象的内容以可视化形式呈现出来，带给用户身临其境的体验感。虚拟现实体验区，通过场景营造集合现代化科技展示手段，利用计算机生成模拟环境，使用户沉浸于虚拟的环境中，更清晰的了解产品和明晰产品运作原理。

Within this space, digital assembly and digital experience seamlessly converge into a multi-dimensional creative project. Leveraging VR/AR technology and multimedia digital interaction, abstract content takes on a visual form, delivering an immersive experience to users. The VR experience area employs modern display methods, creating scenes and utilizing computers to generate simulation environments. This allows users to immerse themselves in the virtual setting, gaining a clearer understanding of the product and its operational principles.

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虚拟现实沉浸式体验

VR Immersive Experience

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数智装配体验区

Digital intelligent assembly experience area

项目设计概念从业主的“Desoutter 4.0”概念中获取灵感 -- 智能生态犹如一座巨大的山脉，数据中蕴含的能量，通过云计算、人工智能、大数据、物联网、区块链等技术的加持，逐步实现工作协同化、业务整合化、数据要素的资产化、场景模型化、工作智能化、决策数智化, 为客户提供更优的综合解决方案。

The design concept of the project draws inspiration from the owner's "Desoutter 4.0" concept - the intelligent ecosystem is like a huge mountain range, and the energy contained in data is gradually achieved through cloud computing, artificial intelligence, big data, the Internet of Things, blockchain and other technologies, gradually realizing work collaboration, business integration, assetization of data elements, scene modeling, work intelligence, and digital intelligence for decision-making. It provides customers with better comprehensive solutions.

以过去、现在和未来三个不同的时间线打造三个空间板块。入口处的红色数字山脉造型首先激发起来访者的探索欲望，向来访者快速传递品牌身份和价值。3D参数化构建的冲孔铝板造型勾勒了数字理念下的展厅空间，并通过立体的三角山脉造型贯穿于项目设计中，引领来访者进入身临其境的体验。

The space is divided into three sections representing different timelines: past, present, and future. The distinctive red digital mountain shape at the entrance greatly stimulates the visitor's desire to explore, and quickly conveys the brand identity and value to them. The 3D parameterized perforated aluminum panel shape outlines the exhibition hall space under the digital concept, and the three-dimensional triangular mountain shape runs through the project design, leading visitors into an immersive experience.