场地文脉 SiteContext

珀莱雅集团龙坞智创园位于杭州市龙坞茶镇—这里素有“万担茶乡”之称，是杭州市政府认定的西湖龙井茶保护基地，同时也是西湖区龙坞镇白龙潭风景区的重要组成部分，中国茶博会永久会址亦落地在此处。其毗邻中国美术学院及浙江音乐学院两所知名艺术院校，同时靠近艺创小镇、云栖小镇、之江文化创意园、留泗路雕塑创意街区。产学研氛围良好，独特的区位优势，也为龙坞茶镇注入了新鲜、不可模仿的艺术风情。

Proya Group’s Longwu Intelligent Innovation Park is located in Longwu Tea Town, Hangzhou City – known as the “Wandan Tea Town”. It is the West Lake Longjing Tea Protection Base recognized by the Hangzhou Municipal Government, and is also the Bailongtan Scenic Area of Longwu Town, West Lake District. An important part of the tea expo, the permanent venue of the China Tea Expo is also located here. It is adjacent to two well-known art schools, China Academy of Art and Zhejiang Conservatory of Music, and is also close to Art Creative Town, Yunqi Town, Zhijiang Cultural Creative Park,

▼项目概览，overall of the project

© 瀚默视觉-麻壹高

从单一的传统制造园区转换到复合的研发培育基地，后疫情时代和经济下行压力对企业产业结构影响深远。在国家政策引领下，珀莱雅智创园突破传统封闭的生产模式，顺应新媒体时代，着力打造富有核心竞争力及“学研游”三位一体的文创产业体系。

From a single traditional manufacturing park to a complex R&D and cultivation base, the post-epidemic era and economic downward pressure have a profound impact on the industrial structure of enterprises. Under the guidance of national policies, Proya Intelligent Innovation Park breaks through the traditional closed production model and adapts to the new media era, striving to build a cultural and creative industry system with core competitiveness and the trinity of “study, research and travel”.

▼场地前后对比，before and after© 慢珊瑚设计

▼区位分析，analysis of the site© 慢珊瑚设计

项目总占地面积约 18064㎡，涵盖多种功能形式。由办公、研发、网红 MCN 及多种生活配套为一体的多功能复合型文化产业园。于 2023 年 10 月正式投入使用。

慢珊瑚设计作为设计总包深度参与了项目从前期策划、设计到落地的全过程。

The total area of the project is approximately 18,064 square meters, covering a variety of functional forms. It is a multi-functional complex cultural industrial park integrating office, R&D, Internet celebrity MCN and various living facilities. It will be officially put into use in October 2023.

As the general design contractor, Slow Coral Design was deeply involved in the entire process of the project from early planning, design to implementation.

▼顶视图，top view© 瀚默视觉-麻壹高