The task to move the Czech Promotion communication agency in a mere three months from the famous Winternitz Villa by Adolf Loos to the unreconstructed premises of Karlín Palace with its own, albeit not as famous, history seemed fatuous, even naïve at first. Yet it was the time pressure which shaped the design itself, as well as the method of collaboration with the client and contractors. Purely a concept specified and defined the start of the process, leading to the overall unified vision, which prevented any subsequent disagreements or delaying discussions over individual parts of the proposal.

Therefore, the extremely rapid establishment of absolute trust was required between the two parties. Such an approach was risky, but at the same time intensely motivating to all involved persons. In the first phase of the reconstruction, it was necessary to start with the most radical steps – clearing the existing premises of the sediments of previous modifications. This had to be accomplished without any detailed knowledge of the framework behind the layer of plaster and plasterboard, including the unplanned and uncompromising exposure of the cast ceiling structure.