The 1,500 square meter office occupies and entire floor of the new Alon Towers in the heart of Tel Aviv’s business centre. Roy David Architecture was commissioned to design a space that reflected both the data-centred and feminine nature of the company’s primary product, a revolutionary fetal monitor that vastly improve a segment of healthcare that has remained largely unchanged for decades.

The company, founded in 2007, has dedicated itself to developing wearable, sensor-based technologies for pregnancy health. The NUVO Group has transformed the experience of pregnancy by connecting mothers and physicians to real-time information that enables healthcare providers to better manage the experience for both mothers and babies while reducing cost to healthcare systems.

The primary design challenge was to create a space that not only spoke to the nature of the unique products NUVO Group creates and develops, but also to provide a variety of working environments that would accommodate the unique and highly technical work done by the company’s employees; work ranging from textile testing and development and algorithms to Marketing and Finance.