At the invitation of Shanghai Fashion Week, F.O.G. Architecture designed and constructed the HCH Showroom for this year’s Shanghai Fashion Week. The space was designed to help designer brands from around the world present themselves in a more diverse and multisensory way, at the same time creating a unique and vivid opportunity to view and experience the fashion week.

▼空间概览，overview © InSpace言隅空间

Considering fashion itself and the pristine nature of thesite, we designed a towering “soft forest” by using fabrics like felt. The softness of the fabric breaksup the regularity of columns, bringing over a spatial sense that is both ambiguous and dreamy.

A “wall of fabric” drapes from the high ceiling and extends across the floor.The draping of the fabrics forms natural flowing lines and planes resembling waterfalls; complements and interacts with the garments displayed within. These fabric partitions run through the space in a seemingly irregular manner, constructing a labyrinth-like space as if it was an immersive art installation, which invites the viewers walking into it to experience a sense of pleasure in perception and exploration.