美特斯邦威总部位于上海康桥工业区东区，东侧是环桥路，南侧是周邓公路，远离城市，与自然郊区接壤，由矶崎新+胡倩上海工作室承接设计。项目总用地面积约为 8.3 万平方米，包含办公商业、工业厂房、艺术中心、品牌秀场、居住空间等功能，是兼具实用性与艺术性一体的综合性办公园区。

Meters/bonwe Headquarters designed by Isozaki + HuQian Partners is situated in the East Kangqiao Industry Park, Shanghai, with Huanqiao Road on its east and Zhoudeng Highway on the south. Located outside the established city, neighboring natural suburbs, the project has a total area of 83,000 square meters including industrial plant, art center, brand show, residential space and other functions. It is a mixed-use office campus with both practicality and artistic integration.

▼项目鸟瞰，aerial view of the project ©吴清山

上海康桥工业区作为上海市政府批准设立的市级重点开发区，位于上海城市外环线浦东段（环南一大道）的两侧，区位优势突出，交通便捷。主要发展现代工业、现代生活和现代商贸，是集工业生产、生活居住、贸易经营、商业服务和社区管理等功能于一体的多功能综合型开发区。工业化地快速发展，使得这里大量来自各个国家的集团总部和投资项目快速集聚，高密度生长。在这片园区里探讨一种全新的办公及生活空间的可能性，是我们对这个项目开始之初的希冀。虽然项目的最终呈现与最初设想是有变化的，但对本体的思考，我们依旧坚守住了。

As an important development scheme initiated by the Shanghai Government, Kangqiao Industry Park sits next to the Pudong section of Shanghai Outer Ring Express Way, emphasizing the maximum convenience of logistics and transportation. The development is proposed as a multi-functional urban district that prioritizes modern industry, lifestyle, and commerce, with all-round urban functions including industrial production, housing, financial and commercial services, and territorial management. The rapid growth attracted many international corporations to invest and setup their headquarters here, quickly building up the density of the area. The starting point and original anticipation for this project was to explore the possibility of office spaces combined with living within such context. Despite modifications during the realization of this project, we managed to preserve our studies on the fundamental qualities of architecture.

本次项目的整体思路有三点：

①作为矗立于城市街道边，体量感颇具压迫性的建筑，如何同时承担对企业和城市的责任？

②如何将“衣食住行”人们最稀疏平常却也最重要的日常行为，在园区中得以自然触发呈现？

③如何在周遭体块功能体量等都相似的工业园区内，跳脱模块性空间的限制，在建筑本质上实现空间的特征性？

基于这三点设计思路的层层构建，美特斯邦威总部的整体姿态也逐渐变得清晰明了。

There were three main clues to unravel this design: ①As a part of the city, how can this project with such a pressing scale be respond to the anticipation of both the client and the city? ②How can the project contribute to and integrate with the most fundamental everyday activities, including clothing, food, housing, and transportation of its user? ③How can the project stand out from the homogenous surroundings, from the stereotype of universal production spaces, and produce spaces that are essentially unique?

▼整体顶视图，top view of the entire project©吴清山

设计之初，我们从城市与功能切入。从城市的角度观察，场地东侧为人行道路，我们考虑通过行人的尺度与速度来呈现，东侧建筑作为主要的办公空间，以较低的建筑高度及递进高度的形式设置（最高约 32m，最低约 24 米）。

We approached the design from its program and its relationship with the city. From an urban perspective, the east side is in close contact with pedestrians. The main office spaces are placed along the east side with a more intimate scale, allowing the pedestrians to observe the building comfortably from eye level and with walking speed. The building reduces its height from 32 meters to 24 meters as it nears the street.

场地西侧为城市快速路，有许多大型车辆往来，让匆匆人群在这个截面去驻足洞察一幢集团总部建筑的机会非常少。另外，由于条件的限制，建筑的巨大体量对于城市的压迫感是无法回避的冲突，因此建筑应该以怎样的姿态承担起对城市的责任和对企业本身的贡献，这也是我们需要讨论的。基于对条件的理解，通过一定高度和形象的展示使其成为一座地标，似乎是比较合适的处理手法。

The expressway with mainly large vehicles on the west makes it unlikely for passersby to observe the architecture in a calm manner, and the massive scale of the headquarters remains an unavoidable oppressive factor for the city. Therefore, how this piece of architecture responds to adjacent urban environments and how it may contribute to the corporation is the first set of topics for the design. Based on our understanding of the brief, viewing the architecture as a regional monument with a certain height and emblematic appearance seems to be an appropriate design strategy.

▼设计分析，design analysis©矶崎新+胡倩上海工作室

从功能的角度分析，美特斯邦威总部作为一座大型的综合性园区，需要满足集团大量员工的居住生活需要。选择以员工宿舍楼置于沿街面，一方面是对功能和体量的合理讨论，另一方面我们考虑到作为制衣总部的员工宿舍，员工们极大可能拥有许多企业服饰作为日常着装。员工们日常的生活气息、服装会自然流露在建筑外立面上，这是企业文化的真实反映，同时也是最有趣的广告效应。对城市来说，也将是一幅非常震撼且真实的广告牌。

As a large-scale mixed-use production facility, the Meters/bonwe Headquarters needs to provide many residential spaces for its employees. The original idea of placing residential spaces along the street is based on both practical considerations for an appropriate massing and on the consideration that employees of a casual apparel company, are likely to wear products of the company in their everyday life. This can be used as a natural and effective branding strategy as the everydayness of the outfits echoes with the spirit of the brand. By showcasing the product through people’s activities, the architecture marks itself as a living urban-scale billboard.

▼功能分析，function analysis©矶崎新+胡倩上海工作室