Designed by guò bàn ér architects, the showroom has opened to customers in the Bei Gao area of Beijing. “We intended to deliver a very flexible showcase space which easily transforms into a place for social gatherings,” says Christian Taeubert, founder of guò bàn ér.

The showroom had to be a very flexible space by default since up to two trucks will have to be driven into the gallery. The only area which does not overlap with the trucks turning radii is a circle six meters in diameter. This remaining roundabout, covered with a radial stack of large slate plates, evokes associations of the outdoors and simulates a sense of uneven natural ground. The corresponding array of floodlights on the ceiling turn the circle into a stage-like set. The slate circle is a platform for themed events ranging from pitching a tarp and gathering around a fire bowl to presenting bushcraft skills.

Six electric winches were placed strategically across the ceiling to allow for suspended sculptures and objects to further enhance the space. Sculptures form Artist Johannes Nielsen, curated by Nikolaus Ellrodt founder of Image Chaser Art Consultancy, create a complimenting nature theme. Tucked below the mezzanine office level, a bar and meeting area features solid oak wall paneling and furniture accompanied by a wood-burning fire place.