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雅诗兰黛 2019 进博会展馆·晶莹剔透的水晶盒子
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发布时间:2020-07-08
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创新的亚克力/钢组合肋墙结构系统,实现通透空间与功能区域的完美融合。
dongqi Architects为雅诗兰黛集团设计了其参加2019年中国国际进口博览会的展馆,向观众展示了集团企业文化、集团旗下13个在华品牌、以及即将进军中国市场的新品牌。展馆总面积为420平方米,高6米,使用了约2000根5500高透明亚克力柱体。

dongqi Architects designed the Estée Lauder Companies pavilion at the China International Import Expo (CIIE) 2019,which allowed the visitors to experience Estée Lauder Companies’ corporate culture, 13 classic brands operating in China, and new brands that would soon make their debut in China. The pavilion had a total area of ​​420 square meters and a height of 6 meters and used about 2000 5500mm-long acrylic columns with see-through clarity to create a “crystal pavilion”.

▼项目概览,overview ©吴清山

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栋栖遵循雅诗兰黛夫人“每个女人都可以美丽”(Every woman can be beautifu)的理念,将其最大程度的物质化为一个晶莹的展馆。展馆的整体外形是一个单纯的透明立方体,由亚克力立柱群围合而成。

Mrs. Estée Lauder believes that every woman can be beautiful, and dongqi materialized her interpretation of beauty as a crystal pavilion as much as possible. The pavilion took the shape of a simple transparent cube that consists of acrylic columns.

▼透明立方体外形,the shape of a simple transparent cube ©吴清山 

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所属图集 • 展览展示650张
雅诗兰黛 2019 进博会展馆·晶莹剔透的水晶盒子-8
亚克力立柱在平面上的角度由计算机算法生成,因此产生不同角度、丰富的折射效果。如此以来,场馆内不同区域的场景对外保持通透可见之时,却被巧妙控制为梦幻的超狭长垂直错位碎片,营造出雅诗兰黛集团整体气质的同时也最大化激发观众的好奇心与探索欲。

The positions of the acrylic columns had been carefully arranged using an algorithm to enable varied refraction at different angles. In this way, the pavilion remained visible to the outside, yet was still inviting with the dreamy atmosphere created by the fantastic optical illusions that filled every super-narrow vertical space between acrylic columns ,thus illustrating the Estée Lauder Companies tonality while attracting visitors.

▼亚克力立柱群产生不同折射效果,acrylic columns had been carefully arranged to enable varied refraction at different angles ©吴清山

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