项目为国家文化出口项目，业主是影视界的标杆企业，设计师将完成一座属于影视人的园区。影视人的工作方式有些特别，经常以剧组为工作组，多公司、多工种的群体创作，因拍摄或制作任务长期外出，工作之余聚会热闹、奇思妙想，顺便谈出下一个拍摄任务，对新技术、文化、美食感兴趣，另外秀场、展会、影视节等高流量活动常常发生，影视人对空间的需求更多地表现出公共、共享的属性。

The project is a national cultural export project, the owner is a benchmark enterprise in the film and television industry, and the designer will complete a park belonging to film and television people. The working methods of film and television people are special. Their creations are often based on a crew as a working group where is largely creations of films happening among multi-companies and multi-working groups. Because of the long-term business trips of the filming or production tasks, lively party events are often held after film production, meanwhile, next shooting task or project is going to be hit-upon during the fancy parties. In addition, high-trend activities such as shows, exhibitions, and film festivals often occur. Much more public and sharing spaces are demanded among the film and television workers.

▼东侧俯视总部及街区，aerial view of the project from the east ©汤寒阳

随着项目深入，商业属性的用地性质会推动项目慢慢走向地产逻辑，项目要变得好卖、好租、好运营。商业策划书的需求分办公、公寓、商业三大功能，为了价值最大化，沿街为商业，沿河为办公、公寓。

然而，业主对项目的期待超出了这份商业策划，它并不仅仅是一个商业逻辑，期望跳出周边商业建筑的堆叠逻辑，能承载更多的人文艺术内涵，是项目追求的文化目标。

With the deepening of the project, the nature of the land used for commercial properties will drive the project slowly towards real estate logic. The project must become easy to sell, rent, and operate. The demand for business planning books is divided into three functions: office, apartment, and business. In order to maximize the value, the business will along the street, and the office and apartment will along the river.

However, the owner’s expectations of the project completely exceed this business plan., the project should not just follow traditional business logics, and the ultimate pursuit of the project is expected to jump out of the stacking logic, carrying more humanities and artistic connotations aims.

▼南侧俯视沿河景观，aerial view of the project from the southern side along the river ©汤寒阳

▼建筑体量关系，volumes combined together to form the project ©汤寒阳

项目位于杭州市西湖区西北侧，曾经是一片农田与自然水系，距离西溪湿地国家公园以北 2 公里，又毗邻浙江大学紫金港校区；地块狭长，东、西、北三侧面向城市道路，南侧为俞家河环绕。

The project is located on the northwest side of Xihu District in Hangzhou City. It used to be a farmland and natural water system where 2 kilometers north far from Xixi Wetland National Park and adjacent to the Zijingang Campus of Zhejiang University. The site organizes as a long and narrow shape, where three sides, eastern, western and noethren, face to urban roads, Surrounded by Yujia River on the southern side.

▼功能布置，program analysis ©上海建筑设计研究院有限公司 FREE STUDIO