The building is located in Hangzhou Jingwei International Creative Industry Park, a creative park full of art and culture. Entrusted by the Shangde Elephant Photography Agency, this project designed and built an independent and largest photography agency in Hangzhou, which meets all conceivable shooting spaces and shooting conditions.

The project is a comprehensive renovation design based on an abandoned factory in an old building. Due to the long history of the original building, the overall framework has partially rusted, and there is no drainage, drainage and water supply system. In order to ensure safety and stability, the steel structure frame of the entire building has been rebuilt and the drainage and water supply system has been redesigned. Therefore, the entire building is basically rebuilt on the basis of the original foundation. The space also uses some immutable steel structures to enrich the space’s structural sense.

The building has a floor area of 2,000 square meters and a three-story space. It has four multi-sized photo studios, independent cafes, exhibition spaces, office areas, equipment display areas, and casual dining spaces. It is a multifunctional composite culture. The place of transmission, with the spirit of corporate culture and full of humanistic care, is everywhere inside. It is worth mentioning that in the exhibition space, two giant glass bodies were designed to increase the space highlights by using ultra-high overhead space, and also provided a unique space for exhibitions.

Design concept: “Upon virtue but no virtue, elephants are invisible”. People with superior virtues, because of their nature, do not appear as formal virtues. Not deliberate, but not overly assertive, compatible with different states. No form and no frame can accommodate all forms! This is the original intention of Shangde Elephant Enterprise, and it has also shaped the spiritual culture of an enterprise.

So when I got this project, I thought about it for a long time. In the end, we decided to use the above-mentioned corporate spirit as the starting point. Instead, we took “break” as the design concept, breaking through the constraints of all forms and framework cages, and breaking through the conventional boundary It is tangible and intangible, compatible with the world, and encompasses everything. Just like our pure white building, it breaks through the frame and breaks through the pattern, and does not stick to one side of land or certain things. The washed-out vitreous space seems to be tangible and intangible, and combines with the overall perfect harmony, showing a large company’s magnanimity, eclectic, and vitality, and it is also a symbol of the German elephant Enterprise culture and spiritual outlook.

▼建筑一角，Corner of building © 66JIANG PHOTO

The design of the top light film in the front hall space provides a large and unique light to the spacious and large corporate hall space. The first impression of Shangde Elephant is also the feeling of entering this space.

▼前厅，Lobby © 66JIANG PHOTO