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SKP·S 沉浸式购物体验
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发布时间:2019-12-23
设计亮点
数字-- 模拟未来主题,创新购物空间设计,艺术甜品 NUDAKE 旗舰店。
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SKP·S 沉浸式购物体验-1
拥有无限创意的GENTLE MONSTER于全新高端百货旗舰北京SKP-S揭幕其品牌旗舰店。作为中国首屈一指的高端奢侈品百货SKP旗下又一成员,SKP-S由GENTLE MONSTER主导设计,以“数字-模拟 未来”为主题,为消费者呈现前所未有的沉浸式购物体验。在这个主题之下,GENTLE MONSTER亦对“未来人类”做出独特解读,携旗下艺术甜品NUDAKE的首家旗舰店正式入驻SKP-S三层。
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SKP·S 沉浸式购物体验-3
由SKP和GENTLE MONSTER携手打造的SKP-S是一间充满想象力和创见性的高端百货旗舰,以戏剧化的形式呈现了人类对于未来的好奇。在这个“数字-模拟 未来”中,生活于此的人类依然深深地怀念昔日时光。数字化的未来与模拟的过去在火星共存,并达到了奇妙的平衡。两个极端的相遇,碰撞出了令人惊喜的火花。SKP-S每层分布着美妆、时尚和鞋履区,囊括众多引领潮流的时尚品牌。创新的购物空间设计激发了人类对未来世界的憧憬和对过去时光的追忆,为顾客提供了前所未有的购物体验。
A visionary department store, SKP-S explores a unique narrative of the “Digital-Analog Future.” The department store’s theatrical space originates from a curiosity about “Where will the future world go? What will mankind pursue?” In the distant future, advances in technology blur the boundary between human and digital realms, enabling new forms of evolution beyond our imagination. Meanwhile, the analog world persists through fragmentary illusions created by a longing for the past. The digital future and analog past collide at Mars, an unknown point where the coexistence of two extremes brings strange pleasure. Robotic sheep grazing on the first floor’s ‘Future Farm’ and the imagined Martian environment exhibited on the second and third floors provide a surreal spatial experience. In addition, each floor features carefully selected retailers specializing in cosmetics, fashion, and shoes, along with prominent fashion brands that lead today’s trends. This innovative shopping space incites an anticipation for the future as well as nostalgia for the past, redefining the retail experience for visitors. SKP-S hopes to become the ground of inspiration for creative collaboration between all participating brands.
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SKP·S 沉浸式购物体验-6
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