奢侈零售品牌“Muse By…”在卢森堡的旗舰店已于近日完工。该旗舰店由建筑和室内设计事务所 Michaelis Boyd 负责设计。值得一提的是，这也是该事务所完成的首个旗舰店项目。本项目要求设计团队以 Muse By…强大的品牌个性为基础，创造出一个既能与现有的客户群产生共鸣，又能吸引新客户的空间。

在这个旗舰店中，零售空间分布在上下两层空间中，每层都展示了各种高端的成衣、鞋类和配饰等。项目以高品质的材料为重点，以现场的情况为依据进行定制化设计，平衡了服饰的柔软触感和工业元素特有的冷硬感，从而创造出一个清新且极具感染力的室内空间。在材料的选择上，整个室内空间都采用手工制作的陶土砖，再辅以绿色的釉面砖、彩色的水磨石、华丽的地毯、木饰面和拉丝黄铜配件，营造出一个舒适的商业氛围。

Leading architecture and interior design studio Michaelis Boyd have recently completed their first flagship boutique in Luxembourg for luxury retail brand, ’Muse By…’. Michaelis Boyd were tasked with building on the brand’s strong identity to realise a space that would resonate with its existing customer base, while attracting new customers.

The retail space is spread over two floors, each showcasing high-end ready-to-wear clothing, footwear and accessories. The design concept balances soft and industrial elements with a focus on premium materials and bespoke solutions to create a fresh and impactful interior. Handmade terracotta tiles are used throughout and are complemented by green glazed tiles, colourful terrazzo, sumptuous carpet and timber finishes and brushed brass hardware.

▼旗舰店外观，exterior view of the flagship boutique ©Gavrii Lux

设计团队在首层设计了一系列特定的空间。这些空间在材料和纹理上具有一定的关联性，因此当顾客们穿梭于其中的时候，便能感受到一种渐进的变化。一踏入店门，首先映入眼帘的便是由手工制作的陶土砖铺就而成的地板；向商店里面走，陶土砖地板逐渐过渡为橡木地板；然后随着空间的深入，橡木地板又逐渐转变为柔软的地毯。

The ground floor design seeks to create designated zones characterised by specific materials and textures that change and evolve as customers journey through the store. Handmade terracotta tiles lead from the front entrance, transitioning into oak floorboards further into the space, before melting into soft carpet towards the rear of the store.

旗舰店首层概览，overview of the ground floor of the flagshipboutique©Gavrii Lux

商店的入口区域采用一系列温暖的材料打造成，不仅营造出一种热情的氛围，更形成了一种强烈的视觉冲击。弧形的收银台采用水磨石台面和手工制作的陶土砖立面贴面。陶土砖随着地面一直延续到临街橱窗立面的内饰面上，在玻璃的配合下，为商店空间增添了几抹温暖感。

▼首层空间局部，陶土砖随着地面一直延续到临街橱窗立面的内饰面上，partial interior view of the ground floor, the handmade terracotta tiles extend to the interior veneer of the shop window facade © Gavrii Lux

▼陶土砖和玻璃橱窗为商店空间增添了几抹温暖感，theterracotta tiles and shop windowadd to the warmth of the space©Gavrii Lux