In partnership with Given London and Pr agency Present, studioxag has designed, produced and installed a digital and sustainability led interactive event at 18 Montrose to celebrate the launch of Napapijri’s infinity jacket, the brand’s first 100% recyclable jacket. From a Shoreditch concept store to an interactive pop-up at King’s Cross, Napapijri are making their mark in the UK, working in collaboration with StudioXAG on each evolving consumer space. Established in 1987, Napapijri is rooted in outdoor apparel. The brand thrives at the intersection of design, sustainability and innovation. The Infinity jacket continues this narrative, embodying Napapijri’s pioneering mindset. Circular and 100% recyclable, Napapijri’s Infinity jacket is the first of its kind, manufactured from former waste including plastics and fishing nets, treated and repurposed for a second life and beyond.

StudioXAG has produced an impactful, brand-immersive event in a 500m² space where media, stockists and influencers learn, explore and take a first look at the sustainable innovation behind the new recyclable jacket. In keeping with the sustainable message, StudioXAG produced the event with low-impact materials including cardboard and paper.

▼展览空间局部，墙上挂着一系列可再生尼龙条带，partial view of the space with suspended regenerated nylon © lukedyson