The 450 sqm site is the fourth offering from 1Rebel, all of which have been designed by Studio C102. The scheme consists of a street-fronting reception/juice-bar/retail space bisected by a theatrical walkway that in turn leads to two high-intensity fitness studios and changing facilities. The brief for 1Rebel Bayswater was to create a luxury boutique gym within a compact space. It represents an evolution in the brand’s design language while incorporating a heightened environmental sensitivity as well as bringing a sense of fun and entertainment to exercise.

Among challenges facing the design team was maintaining a sense of space and light while working within a restricted envelope. Another key element of the brief was to give the project its own vibrant identity, responding to the West London location and fulfilling 1Rebel’s brand promise that each class should feel like a night out – an event in its own right. The entrance area features a 6m-long monolithic stainless-steel counter which functions both as reception and juice-bar. Behind it, a grid of wire mesh storage racks is veiled by translucent yellow industrial PVC-strip curtains.

▼PVC幕帘，the yellow PVC-strip curtains

The central, walkway is undoubtedly the key space, announced by a projecting canopy evoking classic cinema architecture. Within the dramatic walkway, gloss black industrial PVC strip curtains, a mirrored ceiling and shiny resin floor combine to deliver a sense of infinite space animated by a grid of yellow cabochon fairground lights.