荷兰的每个城镇都有一家由家庭经营的中餐外卖馆，环境喧嚷嘈杂，菜单上有数百种美味的菜肴，而这或许正是造成他们业绩同比下降近75％的原因。当寿司和炒菜外卖占据了大量的市场份额之时，家族中的新一代人有了全新的计划。Chinese Box Club的老板 Lide 和 Aihua Chung意志坚决，他们希望与 Zware Jongens 事务所合作，共同改变现有市场格局。该方案目的旨在重塑中餐外卖馆，当然这项工作需要全力以赴。

▼项目概览，overview

Every town in The Netherlands has one. A Chinese takeaway restaurant. Often family-owned business that is perceived as dusty restaurant, with an endless menu of hundreds of dishes. Perhaps that is the reason why their chances of survival decrease by almost 75% year-on-year. The new generation in the family has fresh ambitions, while the popularity of sushi and wok take-aways gain the market share. Known to never throw in the towel, owners Lide and Aihua Chung of the Chinese Box Club worked with Zware Jongens to shake-up the market. The briefing was to reinvent the Chinese takeaway, a job that certainly needs a good punch.

▼餐厅门面，facade

▼餐厅标识，the logo

▼餐厅入口，the entrance