This new showroom & warehouse for an Irish tile wholesaler attempts to re-imagine motorway industrial architecture. The design uses standard materials expressed in an inventive way, steel fins expressing the façade rhythm and contrasting colours to let the building be the brand.

▼项目概览，project overview

Drawing inspiration from motorway noise barriers where vertical rhythms appear to shift as a driver passes, this is an architecture intended to be viewed and understood at 100km/hr, the typical point of view of the building’s observer driving along the N3 motorway.

▼一座适合以“百公里时速”来认知的建筑，an architecture intended to be viewed and understood at 100km/hr

The simple charcoal rectangular form has its cladding pulled back to reveal a series of fins expressing the depth of the construction behind. These fins, formed from standard 203 PFC sections, create a rhythm that conceals and reveals the deliberately contrasting colours as the driver passes, creating an illusion that the building changes colour with movement.

▼立面近景，facade partial view