我们生活的时代被经济学家称为“印度世纪”，拥有大量信息技术企业的“印度硅谷”班加罗尔正位于印度快速发展的中心区域。UNStudio设计的新“卡尔镇中心区”（Karle Town Centre，简称“KTC”）就坐落于这个蓬勃发展的科技中心内。由UNStudio创立的建筑技术公司UNSense与与Karle Infra合作，在总体规划中纳入感知技术。该新型园区将明确班加罗尔的本地定位，并将“以身作则”启发全印度的未来城市目的地设计。现正施工中的卡尔镇中心区与城市的环城路干线和扩建的地铁线路直接相连，毗邻著名的Manyata科技园并可俯瞰Nagavara湖景，对人群和公众活动具有得天独厚的吸引力。

According to economists, we are currently living in the ‘Indian Century’, and Bangalore – with its moniker as the Silicon Valley of India, due to the large number of information technology companies based in the city – finds itself at the epicenter of this rapid growth. Within this thriving Tech Hub, UNStudio has designed the new Karle Town Centre (KTC), while UNSense – the arch tech company founded by UNStudio – is collaborating with Karle Infra to curate the use of sensorial technologies throughout the masterplan. KTC is a development that aims to define Bangalore locally and inspire the whole of India to ‘lead by example’ when designing future urban destinations. Karle Town Centre, which is currently under construction, enjoys a direct connection to the city’s ring road arterial and expanding metro lines. It is positioned prominently next to the established Manyata Tech Park with scenic views over Nagavara Lake and is designed to act as a natural magnet for people and activities in the urban panorama.

▼卡尔镇中心区概览，overview of Karle Town Centre

城市停滞是一个全球性问题，不只存在于印度，过去20年中央商业区的持续衰退就是明确的证明。一个问题反复出现：我们如何吸引人才、家庭和投资重回城市中心？UNStudio与卡尔镇中心区合作，以《城市品牌手册》的方式带来难题的解决方案。由UNStudio为卡尔镇中心区编制的《城市品牌手册》通过定量选择流程分析了设计的各个组成部分。《品牌手册》阐述设计意图和要求，并用作帮助客户、工程师、建筑师和城市规划师推进设计意图的工具，使他们对促成先前的选择和要求的原则和动机达成一致理解。本手册保障设计的完整性，并确保城市愿景在其生命周期的延长中得以合理实现。

Urban stagnation is a global problem that extends beyond the confines of India and is evidenced by a continuous decline in central business districts over the last 20 years. The reoccurring question is, how do we attract talent, families and investment back to the heart of these cities? UNStudio in collaboration with Karle Town Centre have created a solution to these challenging issues in the form of an Urban Branding Manual. The Urban Branding Manual, developed by UNStudio for Karle Town Centre, analyses the detailed components of the design with a quantitative selective process. The Branding Manual explains the design intentions and requirements and is conceived as a tool which can help facilitate the design intentions of the client, engineers, architects, and urban planners so that they collectively understand the principles and motivations behind the previous choices and requirements. This manual serves as a safeguard for the integrity of the design and assures that the urban vision is executed properly over the extended course of its life.

▼多样化策略，programmatic diversity

UNStudio创始人及首席建筑师Ben van Berkel指出：“传统的总体规划方法注重总体布局和城市规划。我们的《城市品牌手册》则侧重于经验以及如何将经验转化为现实。面对有时多达数百人的专家团队，需要清晰的愿景和策略，才能在长期的项目过程中保持正确的方向。《城市品牌手册》将帮助客户实现这样的宏伟目标。”

Ben van Berkel: “Traditional masterplans focus on general layout and urban planning. Our Urban Branding Manual on the other hand, concentrates on experience and how to translate this experience into reality. With a network of specialists – sometimes more than a few hundred people – you need a clear vision and strategy to stay on course over the long duration of the project. The Urban Branding Manual helps the client to realise this ambitious undertaking.”

▼标志性建筑品牌策略，iconic tower branding strategy

卡尔镇中心区的《城市品牌手册》围绕三个基本支柱构建而成： -花园，班加罗尔草木繁盛的自然环境之美值得于大家分享，故其名曰“花园城市”； -健康，促进健康意味着印度将迈向更加光明和富于灵感的未来； -文化，对该地区的社会文化和经济繁荣起到至关重要的作用。

The Urban Branding Manual for Karle Town Centre is built around three defining pillars: -Garden, as the beauty of Bangalore’s lush natural environment deserves to be shared and enjoyed by all, hence it’s colloquial name, ‘The Garden City’; -Health, because promoting health means a brighter and inspired Indian future; -Culture, because of its essential benefit to the core social and economic prosperity of the region.

▼以花园、健康、文化为三个基本支柱，garden, health and culture are the three defining pillars