洛杉矶Frieze艺术博览会于2019年2月14日正式开幕。wHY事务所为本次展会设计了一系列层次丰富的室内和室外空间。主展厅内的展陈设计与派拉蒙影业公司的场地历史背景形成了巧妙的融合。

Opened on February 14th 2019, Frieze Los Angeles invites visitors into a series of rich and multilayered spaces, where art presentation inside the main tent integrates within Paramount Studios’ storied back lot. The new fair is immersed in its location and the city it belongs to, fusing those characteristic elements with the art-viewing experience.

▼入口展厅外观，Entry pavilion exterior ©Yoshihiro Makino

基于展会的临时展厅结构，本次设计旨在打造体验式的展览环境，使观者从下车的一瞬间便置身于展览流程当中。入口展厅的两道拱门上覆盖着茂密的人造树叶，呼应了帕拉蒙公司在好莱坞梅尔罗斯大街上的标志性双层拱门，同时将参观者引入展厅内部，为其带来沉浸式的观展体验。

Working within the confines of the fair’s temporary tent structure, the design is primarily experiential – creating a sequence of environments that transport fairgoers from the moment they step out of their cars. The entry pavilion, with two archways wrapped entirely in faux-foliage, is a nod to the famous double arches of Paramount Studio’s Gate on Hollywood’s Melrose Avenue, welcoming visitors as they make their way to the tent and signaling the immersive, indoor-outdoor experience that lies beyond.

▼入口展厅的两道拱门上覆盖着茂密的人造树叶，the entry pavilion with two archways wrapped entirely in faux-foliage ©Yoshihiro Makino

▼绿墙细部，detailed view ©Yoshihiro Makino