This project is the interior design of a boutique for a new Japanese cosmetic brand. An old 18th century building in the center of Paris was chosen as first shop. This brand sells around 100 types of cosmetic essence products and each customer can create an original product by mixing products. The name of the brand “en” literally means “Beauty” in Japanese.
The Japanese phoneme “en” means not only “Beauty” but also “Circle” and “Connection”. The design concept is inspired by these three meanings of “en“.
As the existing venue has a long history and the quality of space, most of existing structural elements were preserved. But new partitions were created to meet the requirements of functions. All of the partitions are composed in circle forms to create soft rounded internal spaces, which are suitable for private uses as counseling, treatment, massage and essence blending. The internal surfaces of the circle spaces are finished in white to express a pure space.
The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.