成功的商业空间设计 ，其底层是商业运营的逻辑

Successful commercial space design lies in commercial operations strategy

tea’stone，是中国专业纯茶时尚腔调的创始者，通过对中国传承千年的茶文化，进行当代化与年轻化的再造，以“一人一席”的饮茶新规仪，创造出时尚有趣的喝茶语境，引领当代茶美学生活方式。室内及SI设计委托中国新锐设计机构普悦设计担纲完成。

tea’stone在中国的第三家店位于深圳最高楼平安金融中心，这里是全深圳的城市商务封面区域，周围满溢着精英的品质和时尚、年轻的品味。任何成功的商业都需要顺势而为，商务——便是刻印在这家店骨子里的基因。

The third store of tea’stone in China is locatedin the Ping An International Finance Center, the highest building in Shenzhen. It is the city business area of Shenzhen, the center of elite brands, fashion and young taste. Any successful business needs to follow the trend,this principle became the core driving idea of this store’s design.

从源于地段的基因中 ，生长氛围

The unique atmosphere of place

一个好的设计，首先要帮助委托者达成目标。作为tea’stone团队探索CBD区域商业运营的首家店铺，平安店要解决的首要问题，便是创造tea’stone专业纯茶时尚腔调与商务精英和谐融合的空间氛围。

A good design always aims to help the client achieve the goal.That is why the design team kept exploaring the best solutions for the first store of tea’stone in Central Business District. They aimed to create a right atmosphere for teastone professional and modern tea drinking culture as well as harmonious integration of business elite.

氛围营造的精妙，在于把握调性的“度”。它来自于对品牌本质的挖掘和理解，让tea’stone的品牌主张通过空间的韵味充分表达；也来自于对精准目标人群的判断和洞察，营造出自然而舒适的吸引力，让品牌的语言在空间的场所精神中共生共融。

The key to the harmonious integration is a contemporary and artistic design of the place. It comes from the deep understanding of the essence of the brand to let teastonebe fully expressed through the charm of the space.Another essential part is the judgments and insights of the precise target group, they help to make the place more natural and comfortable, and integrate the language of the brand into the spirit of space.

以解决问题的智慧 ，创造新价值

To create a new value, solve the problem of wisdom

设计的价值不仅仅是解决问题，更是以最优的解决方案，创造新的价值。普悦设计在理解产品、利用空间、规划动线、引导行为、提高评效上付诸努力，以适宜的空间形式，将tea’stone和它的顾客紧紧相连。