NIKE HBL POP UP STORE

HBL is an iconic event for high school basketball in Taiwan, a once-in-a-lifetime opportunity for young basketball players. As the sponsor of the HBL event, NIKE is committed to conveying the brand's core values in sports through the HBL event, hoping that young athletes can break their own boundaries and not be confined by frameworks. As the creative director of this event, we used the concept of breaking rules and subverting the world to create an upside-down basketball court, conveying the new generation personality of young players who are not bound by tradition and dare to express their subversive thinking.