01. 品牌理念

Brand Identity

Grid 是格子的意思。灵感来自平面设计里的网格系统「Grid System」。它常见于包豪斯，或者瑞士平面风格的海报，也是常用的互联网交互设计技巧。从二十世纪初开始，这些纵横交错用于对齐的细线和格子，让平面设计从一个单凭灵感和手感的领域，开始建立逻辑和规则，逐渐形成一套可以被称为专业的东西。这也是我们想在咖啡上做的.–From Grid Coffee

Grid means lattice. Inspired by the grid system “Grid System” in graphic design. It is commonly seen in Bauhaus, or Swiss graphic style posters, and is also commonly used for Internet interactions design skills. Beginning in the twentieth century, these crisscross lines and grids for alignment, Let the graphic design start from a field of inspiration and touch, and start to establish logic and rules, gradually formed a set of things that can be called professional. This is what we want to achieve with coffee.

Grid Coffee 专注单一产地咖啡。我们寻找全世界最优质的咖啡豆，通过专业规则之下的反复打磨，让它变得可靠，并且负担得起，让更多人能享受得到。与此同时，我们也选择了高品质的牛奶与之搭配，并用最简单的方法冲煮咖啡，不再添加其他原料，尽可能保留咖啡的自然之美。用好原料，关心基本款。

We search for the finest coffee beans worldwide, refining them through repeated processes under professional standards to make them reliable and affordable, so that more people can enjoy them. At the same time, we pair these beans with high-quality milk and brew the coffee using the simplest method, without adding any other ingredients, to preserve the natural beauty of the coffee as much as possible. We prioritize quality ingredients and focus on the basics.

▼项目概览，Overall view© 图派视觉

02.门店设计

Store Design

成都香港置地光环购物公园，该商业空间以公园式空间格局，打造了逛玩一体的顾客体验。人文，生态与商业相融合，是成都城市理想的栖息地。Grid Coffee 门店位于两个商业体之间，在人流和景观的最佳位置。

▼项目区位分析，Store Location © 笑脸蜘蛛

Chengdu The Ring Shopping Mall by Hong Kong Land, designed with a park-like spatial layout, offers customers an integrated shopping and entertainment experience. Blending culture, ecology, and commerce, it serves as an ideal urban oasis in Chengdu. Grid Coffee’s outlet is situated between two commercial buildings, occupying an optimal location with high foot traffic and picturesque views.

▼门店立面，StoreFacade © 图派视觉

Grid Coffee 的室外外立面采用了品牌标志性的绿色，这种色彩设计旨在增强品牌辨识度，让人一眼就能认出。外立面选用了超薄钢板材质，并巧妙地设计成弧形，其独特的质感仿佛让人置身于轻松的露营氛围中，营造出一种都市中的悠然自得感。

The exterior facade of Grid Coffee is adorned in the brand’s signature green hue, a color design that intentionally enhances brand recognition, allowing people to instantly identify it. The facade is constructed from ultra-thin steel panels, artfully shaped into a curved form. Its unique texture evokes a sense of being immersed in a relaxed camping ambiance, fostering a serene and carefree feeling amidst the hustle and bustle of the city.

▼标志性的绿色，The brand’s signature green hue © 图派视觉