Think of an easy thing, then find different ways to approach the simplicity. Use the limited space to accommodate the complex emotions of the simplicity, and let the space give you a special meaning during the emotional interaction.

Yijian Cafe is a coffee brand owned by China NetEase (NASDAQ:NTES). It is located in Shanghai JuLu Road, where the French settled a century ago. The parsol tree makes the small, western buildings on both sides of the street appear rather serene. The location’s architecture style takes inspiration from the Sino-French apartments built in the 1930’s. In order to express Yijian’s attitude of focusing on producing high-quality coffee, we hope to create an atmosphere a perfect place for high-quailty coffee tasting, therefore we created the concept of using a clean wooden box embedded in the city’s chaotic concrete ground.