“BUT SANWICHES” truck store is situated at the famous commercial street in Jinhua, Zhejiang province, with a neighborhood filled with fast-food stores and various eye-catching advertisements. There is no place to land eyes on account of over-stacked commercial elements. How to draw attention of customers has also become missions for newly opened stores.

In contrast to the exaggerated colors and stereotyped designs around,the design of the “BUT SANWICHES” went the other way,reducing the overall color saturation of the store and focuses on functionsand story-telling.

▼店铺外观细部 details of the store front ©周磊