在阿姆斯特丹的De Pijp街区，传奇酒水品牌Goudvisch的新店Arie现已开张。一如既往，Studio Modijefsky不仅为客户设计了新的环境，还塑造了品牌形象，赋予店铺新的生命。Arie所在的大楼可追溯至1876年，因位于Ferdinand Bolstraat和Quillijnstraat街的交汇处，故得名‘op de hoek’，即荷兰语中“在转角”的意思。 第二次世界大战后，著名的“Gezellige俱乐部”便在这个繁华的街角开张营业，直至现在，这里一直经营着阿姆斯特丹受欢迎的咖啡厅或酒吧。

Arie is the latest addition to the Goudvisch family. The imaginary family of bar owners that was born with Bonnie welcomes a new cousin, Arie, in Amsterdam’s ‘De Pijp’ neighbourhood. Once again Modijefsky has created a name, character and interior that all blend seamlessly into each other. The building in which Arie is housed dates back to 1876. Its location on the intersection of the Ferdinand Bolstraat and Quillijnstraat gives Arie its second name ‘op de hoek’, meaning ‘on the corner’. After the Second World War “The Gezellige Club” opened on this bustling spot, and ever since there has been a bar or café here to welcome generations of Amsterdammers.

▼店铺外观 exterior view © Maarten Willemstein

本案中，Studio Modijefsky为Arie打造的新形象是一间“棕色咖啡厅”。阿姆斯特丹的酒吧文化富有传奇色彩，这些店铺由大楼底层的私人商铺发展而来，当时，居民敞开自家大门售卖食物和饮品以赚取生活费用。时光流转，积年累月的雪茄烟雾将墙壁染成了深色。Arie的新设计便致敬了这段历史，通过染色的木制镶板还原了当时氛围。

For its latest incarnation as Arie, Studio Modijefsky was asked to design a modern ‘brown cafe’. These legendary Amsterdam bars were originally created by people living on the ground floor of buildings who opened up their homes to serve food and drinks in order to supplement their low incomes. They got their name from the incessant cigar and cigarette smoke that discoloured the walls, a status to which Arie pays tribute with stained wooden panelling.

▼室外用餐区 the outdoor dining area © Maarten Willemstein

Studio Modijefsky还采用了当时流行的铜、水磨石、瓷砖、织物和木材等材料，旨在重现那段旧日时光。深色山毛榉木作为主要材料，和老化铜与红色大理石制成的复古吧台形成了鲜明对比，不同色调的蓝色瓷砖更凸显了对比的效果。吧台的后墙一直延伸至红黄相间的天花板，定制的酒水柜让人联想起二十世纪初期制造的冰箱，富有浓郁的年代气息。

To recreate the atmosphere of these days Studio Modijefsky concentrated on the popular materials of the time: copper, terrazzo, tiles, fabrics, and wood. Darkened beech is used throughout, creating a strong contrast with the aged copper and red marbles of the front bar. Blue tiles in a variety of shades accentuate these contrasts and connect the yellow and red ceiling with the back of the bar, where a custom-made cooling cabinet recalls the kind of crafted fridges you might have found in this building at the start of the 20th century.

▼室内概览 overview © Maarten Willemstein

▼吧台区 the bar © Maarten Willemstein