为了为 ADDITIVE 位于博尔扎诺的总部进行室内设计，NOA 团队以空间探索为灵感的概念，以出乎意料的方式重新诠释了工作场所。这一设计鼓励员工自由流动，促进持续探索，并在每一步中展现令人惊艳的场景。

For the new interior design project conceived for ADDITIVE’s headquarters in Bolzano, NOA has developed a concept inspired by spatial exploration, reinterpreting the workplace in an unexpected way. The environment invites employees to move freely, fostering continuous discovery and revealing surprising scenarios at every step.

▼室内概览，overall view©Alex Filz

工作空间必须成为招聘过程中一个重要的资产——这是 ADDITIVE 在 2023 年委托 NOA 设计新总部时提出的关键要求之一。设计团队的工作空间约为 850 平方米，位于展览区的一栋建筑的三楼，距离 NOA 总部仅几步之遥。

The workspace must become a strong asset in the recruitment process—this was one of the key requests when ADDITIVE entrusted NOA, in 2023, with designing the interior of its new headquarters in Bolzano. The design team worked with a raw space of approximately 850 m², located on the third floor of a building in the trade fair district, just a short distance from NOA’s own headquarters.

▼室内概览，overall view©Alex Filz

从一开始，与 ADDITIVE 两位创始人的对话至关重要，这有助于全面理解公司的价值观、服务特性及其所需的功能优先级。ADDITIVE 为 450 多个国际客户提供支持，专注于酒店行业，借助营销自动化软件和数据驱动的在线营销策略，汇聚了包括营销人员、软件开发人员、媒体设计师、文案撰写人员、销售经理等多学科的团队。项目的目标是根据这些专业人士的需求打造工作空间，而非为前来访问的客户设计，因为大多数客户都是远程与公司互动，这与 ADDITIVE 数字化的特点高度契合。

From the very beginning, dialogue with ADDITIVE’s two founders was crucial to fully understanding the company’s values, the nature of its services, and the functional priorities required. ADDITIVE supports over 450 international clients in the hospitality sector with marketing automation software and data-driven online marketing strategies, bringing together a multidisciplinary team of marketers, software developers, media designers, copywriters, sales managers, and more. The goal of the project was to capture the needs of this diverse group of professionals and create spaces that cater to their daily activities, rather than those of visiting clients, most of whom interact with the company remotely—fully aligned with ADDITIVE’s digital nature.

▼储物空间设计，storage space©Alex Filz

“设计一个并非为了外部展示，而是完全为那些在这里工作的人而设的总部，这是一次激动人心的视角转变。这个概念和功能规划正是体现了这种思维，讲述了一个数字化、灵活且智能的公司故事，”室内设计师 Mara Jungmann 说道。

“Designing a headquarters that is not meant for external representation but conceived 100% for those who work there was an exciting shift in perspective. The concept and functional program reflect precisely this approach, telling the story of a company that is digital, agile, and smart,”explains Mara Jungmann, interior designer.

▼灵活且智能化的空间，agile, and smart space©Alex Filz