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德国 Breuninger 创意办公室丨Studio Alexander Fehre
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发布时间:2021-05-20
设计亮点
疯狂绚丽的马戏团世界、错层式台阶、波纹金属墙壁、辐射状红色图案。
有时候,马戏团不仅仅是人们想象中的那种带有大圆环、马车、帐篷和表演家们的场所,它也可以是一种背景,一面镜子或一瞬间的灵感。在德国萨克森海姆的Breuninger商厦物流中心,我们可以看到一个包罗万象的马戏团空间:它结合了室内设计、建筑、创意引擎和德国领先时装零售商的内容制作部门。这一天马行空的设计由来自斯图加特的事务所Studio Alexander Fehre担任。
Sometimes a circus is not just a circus. Sometimes it’s more than that. More than a ring, a wagon, a tent or even a troupe of artists. It can be a backdrop, a mirror or inspiration. At the Breuninger logistics centre in Sachsenheim, the circus combines all of this – and even more: interior architecture, creative engine and workplace for one of the leading German fashion retailer’s content production department. Studio Alexander Fehre, based out of Stuttgart, Germany, designed the entire project.
▼项目概览,general view © PHILIP KOTTLORZ
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出于安全考虑,建筑须从地下通道进入。而一旦走进这个4500平方米的工作场所后,人们将立刻沉入到一个疯狂的、绚丽的而且是不断旋转着的马戏团世界中去。建筑本身的内敛性和其所在的位置使这一切看上去更加梦幻:宽阔而弯曲的错层式台阶展示出最纯净的白色;背后是闪闪发光的波纹金属墙壁;地面上铺满了辐射状的红色图案,以动态的方式将来访者引至空间深处。
Entering the 4500-square-metre corporate division’s workplace, one instantly gets drawn into the crazy, colourful, swirling and whirling world of this fashion circus. The introverted nature of the building, as well as its’ location, make all of it seem even more fantastical: situated in an industrial area on the outskirts of the city, far away from the urban lifestyle. For security reasons, the building is entered via an underground tunnel. Once inside, the visual explosion instantly captivates one’s eyes – it’s showtime! Large, curved tiered steps, shining in the purest white, sit in front of a glistening, corrugated metallic wall. On top of that an outward-radiating, red floor graphic, dynamically pulls the viewer deeper into the room.
▼舞台,the stage © PHILIP KOTTLORZ
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▼不断旋转着的马戏团世界,a whirling world of fashion circus © PHILIP KOTTLORZ
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