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日本横滨丸昌和服店改造设计丨堤由匡建筑设计工作室
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发布时间:2021-05-26
设计亮点
将日本传统和服文化融入现代空间设计,打造独特且难忘的顾客体验。
在日本的文化中人生的重要时刻,人们都会穿着日本的传统和服。横滨丸昌是一家传统服饰租赁的老品牌,其使命是通过礼服将日本的传统文化传给后代。此次我们负责和服店铺的改造设计。由于现在人们更倾向于在婚礼大厅的店铺里直接租借服装,在传统和服店铺租赁的人越来越少,因此业主希望通过我们对空间的设计改造加强店铺的视觉宣传效果,吸引更多的消费者。另外,由于疫情的影响,人们的社交场合越来越少,因此业主想打造一个高档并且让人印象深刻的空间为顾客在人生重要时刻留下完美的体验。

At an important milestone in Japan, we often wear a special clothes called as Haregi. Yokohama Marusho is a long-established costume rental store with the mission of handing down traditional Japanese culture to posterity through Haregi. This time, we mainly renewed the sales floor of wedding Kimono costumes. Nowadays, people tend to be pushed by costume rentals at wedding hall affiliated shops, and there is a strong desire of clients to widely inform them that they can offer a wide variety of costumes at reasonable prices through space design, and against the sense of danger that the ceremony is shrinking due to the COVID-19, a form and impression suitable for a place to choose a special costume once in a lifetime was required.

▼空间概览,overall view © 广松美佐江 / 鋭景撮影

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由于传统和服的种类比较丰富,我们要设计的货架也比较多,因此我们的货架布置尽量简洁明了,以便顾客更容易找到自己需要的产品。此外,货架的高度至少应保持在1.8m,尽可能减少压迫感。为了更好地展示和服,悬挂管固定在底板而不是背板,这样可以在和服展示上体现连续性。

There are many Kimonos are exhibited because they boast a wide variety of items, so the fixtures are arranged in a simple layout and easy-to-recognize, and the height of the fixtures is kept to a minimum of 1.8 m in order to reduce the feeling of oppression. The hanger pipe was raised from the bottom plate instead of the back plate so that the main product, Tomesode, could be displayed beautifully and continuously without being blocked by the bracket.

▼货架布置简洁明了,the fixtures are arranged in a simple layout © 广松美佐江 / 鋭景撮影

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