The project is located in Beijing Dongwai No. 56 Business Park, with an area of ​​300 sqm. As a new digital advertising company, The client’s expectation for the office is a sliver，homogeneous space, a container for creativity. At the same time, the owner also revealed her love for Andy Warhol’s movie “Factory Girl”, hoping to incorporate this into the design.

As a response to the “homogeneous space”, the design strategy is to reduce excessive design and avoid a strong single image: use uniform style materials and industrial prefabricated products to reduce the traces of “design”, which is intended to “Lay out a unique atmosphere, rather than form coherence.” (From “Hapticity and Time”, Juhani Pallasmaa)

▼空间概览，preview © 五透

The space has two entrances, the main entrance guarantees passage and display, and the secondary entrance serves as a spiritual symbol of a “factory”. The designer uses metal sliding doors and anti-collision doors in the factory workshop as the gates of the “factory” to maximize the rough and sharp industrial sense. Silver foil is attached to the walls of the lobby as a tribute to the movie “Factory Girl”.

▼次入口，second entrance © 五透

The LED lights that represent the spirit of the enterprise are hung above the front lobby, which becomes a bright spot in the space without affecting the space elements within the scope of people’s vision. On both sides of the lobby are the meeting room and the seminar room, which are partitioned by mirror glass to increase the sense of open space. All elements in the discussion room are silver, forming an industrial seminar space. One side of the seminar room is a small pantry, which is used for reception. There is also a duct transform to the cat climbing frame for use by the company’s mascot.