作为首旅如家如咖啡品牌第一家门店，如何经营一个清晰而独特的品牌形象成为本案的一个重要议题。作为一个具有品牌自觉的咖啡店，我们需要采取一种清晰而强烈的空间策略来统一功能与审美，以实现对“家”的回归。

As the first Ru Coffee store of the BTG Homeinns, to manage a clear and unique brand image has become an important issue in this project. As a coffee shop with brand awareness, we need to adopt a clear and strong spatial strategy to unify function and aesthetics in order to return the ideal of ‘home’.

▼沿街立面 main facade ©刘松恺 Songkai Liu

一方面，原有空间将多种需求群混合在同一大空间内相互干扰，而“家”则更多是不同房间各司其职；另一方面，作为一个公共空间的咖啡店，需要承载公众人群的社交属性，也是城市活动发生器的导流装置。对此，设计采取的方式是置入一间“房中房”，使各个区域的私密度和归置感得到保障，同时房内外可流动贯通。

The original space mixes multiple groups into a large space and interferes with each other, while “home” is more likely with different rooms performing their duties and connecting each other at the same time. Meanwhile, as a coffee shop, it needs to carry the social attributes for the public, and it is also a diversion device for urban activity generators. In this regard, the design method adopted is to place a ‘HOME IN HOUSE’, which not only guarantees the privacy and sense of placement in many areas, but also allows flow through the inside and outside of the room.

▼改造后外观 exterior view after renovation ©刘松恺 Songkai Liu

▼店铺入口 the entrance ©刘松恺 Songkai Liu

人们从室外下沉庭院步入咖啡馆内，首先看到吧台和一个咖啡豆展示区。室内以唯一的核心元素——红砖——作为表达方式，通过砌面样式的差异勾画出空间韵律，并将人流导向不同房间。

▼轴测图 axonometric ©彼山设计