Located in one of Beijing’s most artistic neighborhoods, dresscode is unlike any traditional flower shop, treating flowers not as commercial products but as intimate experiences. Our design therefore emphasizes the presence of the flowers and purposely weakens the boundary between people and objects. We hope that visitors feel subjectively engaged at dresscode – that in their spontaneous exchange with flowers, they find sparks and gratification.

▼店铺概览，overview © 言隅建筑空间摄影；©张之洲

Disorganized and limited in size, the venue has an area of merely 60 square meters and poses several design challenges at first sight. The owner, Chinese artist and content creator Jiang Sida, wants his shop to define a more carefree and radical type of aesthetic – or as he describes it, “a new sexy that fetches multiple senses.”

Just like how flowers enliven our spiritual world by massaging our physical senses, this scented art room could lead us into an unknown field of commercial spaces.

dresscode stands out from its surroundings yet doesn’t intimidate. Whereas the cold-tone metallic storefront outwardly rejects any intimacy, the entrance is irresistibly attractive. Visitors pass through a long and dimly lit corridor before they arrive at the dazzling showroom at the center of the store. By ritualizing their entry, we help visitors get in tune with the emotional progression of the space.

▼看向明亮的主空间，view of the bright exhibition space © 言隅建筑空间摄影