With a grant from the Walton Family Foundation, the City of Rogers, Arkansas has embarked on a project to design a new downtown park that will enhance economic development, spur placemaking, and improve connectivity. Situated on the east boundary of Rogers' historic downtown district, the new park has the potential to capitalize on recent public space investments and help to make downtown Rogers a regional destination.

The project utilized a robust community outreach effort, which has helped build a sense of ownership and pride from city staff and the residents. Through a digital survey that collected over 1,000 responses and in-person charrettes, the design team has helped define the park's desired outcomes and objectives through the words of the community. This shared vision has resulted in five emerging priorities: Inviting, Memorable, Challenging, Beautiful, and Authentic.