The project site is located between Marx Dormoy Street and Philippe de Girard Street, in the 18th arrondissement of Paris. The district is mainly structured by the large railway clusters of the Gare du Nord and the Gare de l'Est, and by the Marx Dormoy Street, which links Porte de la Chapelle with the Chapelle district.

The project has two addresses with distinct characteristics. Marx Dormoy Street is wide, very busy, commercial, and relatively noisy. Philippe de Girard Street is narrow and quieter. The two addresses, on each of the two streets, are thus used for different purposes. The two shops open onto Marx Dormoy Street and contribute to the already active ground floor. Access to the housing units is from Philippe de Girard Street.

The thickness of the islet, over 22 meters, requires the positioning of two courtyards at the center of the project. They are extensions and responses to the small courtyards of the adjacent plots and provide light and main views for the new dwellings. The regulatory possibilities are exploited to the maximum. The building offers six levels above the ground floor, and setbacks are applied to the R+5 and R+6 levels to meet the requirements of the PLU.